How to Write the Best Direct Mail Letter Examples

 The best direct mail letter examples are ones that make your reader want to take action. Whether it is through a link, email, or other means, a great direct mail letter will make the reader feel that they can take advantage of the offer and move forward. If your letter isn't clear about this, readers may wonder what to do next. Make sure your call to action is clear and repeated several times throughout your letter. The call to action should also include a sense of urgency.

Another key element of a successful direct mail letter is its use of conversational language. It should be short and easy to understand, but should still convey the main idea of the entire letter. If possible, try to use simple words to explain features, benefits, and other details. Avoid using long sentences as they are harder to digest. A direct mail letter should be no longer than a page. If it is longer than that, break it into two pages and place the last sentence between the pages.

Customer testimonials add credibility to a product or service. No one can explain the product or service better than a satisfied customer. For example, a refrigerator manufacturer may include a customer testimonial about the refrigerator he or she made, or a university might include a student testimonial. Nonprofits can also use testimonials or reviews. These are particularly effective for collecting donations.